Choosing a color that reflected what the brand stood for was really hard. In the end, choosing something had "a confident energy" became the direction to follow.
I selected Neenah Classic Super Smooth because of brightness and in-hand performance.
Thanks for looking :)
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Re-branding for ATGi (Active Technologies Group) that focused on thin and easy-to-read letterforms. The design had to look enduring, modern, and Read More