Iconic Quebec brand Auclair has been sponsoring winter comfort and performance for over 40 years. I got to be a part of the rebrand, which included writing the new tagline and manifesto. When the gloves go on, it's game on.
Auclair
Auclair
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Auclair
Credits: Client: Auclair Agency: Performa Marketing Art director: Georges Chartier Copywriter: Helen Savage
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Creative Fields
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