Logo and visual identity Hoxlox
Hoxlox is the new name for a Chinese high-tech company that has been successfully active on national market for several years under the name Zhonggan. The products they develop and produce are related to what is called 'the internet of things', making homes and buildings intelligent by integrating smart technology for local and remote control of security, sound, light and more.
SparkyTiger was asked to develop a new name for the company that will work on both the national and international market and to design a new brand identity system. A logo, a colour program, a selection of typefaces and supporting form-language are introduced to give Hoxlox the tools to visually differentiate itself in a competitive market and to communicate in a distinctive way in the years to come. 2014.
