This video series was created for the Alliance de l'industrie touristique du Québec, the organization in charge of promoting Québec to international markets. The series follows two pairs of travellers as they explore the province, discovering that Québec is more than a destination... it's an invitation to let go and reconnect with what really matters. I created the tagline "Born to Let Go" and worked with the Cossette team on the campaign positioning and promotion.