Hamleys play store
LOCATION- Mumbai
CARPET AREA- 3900sq.ft.
CARPET AREA- 3900sq.ft.
The "Play-store" concept was a first of its kind by Hamleys, the iconic kids toy brand. This visionary project redefined the traditional retail experience by seamlessly merging retail and play areas into a singular enchanting space.
Our goal was to create a magical world where children could immerse themselves in the wonder of play while exploring a vast array of toys. The design incorporated vibrant colors, whimsical displays, and interactive elements that brought the store to life.
The result was a captivating environment that ignited the imagination of young visitors, making every visit to Hamleys an unforgettable adventure. The innovative fusion of retail and play in this concept store not only delighted children but also provided parents with a unique shopping experience.
The Story:
The Characters:
The Princess, The Ringmasters, The Toy-soldier and The Elf
Entrance
The Entrance area resembles that of a forest with a bridge passing over the head and a huge tree in the center that is the main reception area with retail display area for the products.
Retail area:
The Play area:
The Play area has been divided into different zones that create
a story-telling process along with the planned facilities.
Project images (post completition):
Protoyping before final setup
Different materials were explored for the propping before arriving at the most convenient solution in terms of feasability.
The Candyland:
Iterations for Candyland
Thank you !
