Project role
•  Account management
•  Project management — includes print management
•  Graphic production and consultation

The Story
Working with Wink — a premier Minneapolis design firm — in the roles of account and project manager, and print production design, I assisted the creative lead and senior designer to produce a supplement broad-sheet catalog targeted at existing retailers to introduce — and generate excitement — for two new fragrance / product lines. Extending the look and feel introduced in the main catalog, the team came with the idea of a broad-sheet format to feature oversized photographs to bring out the exquisite subject detail. The team again partnered with the same stylist/photographer to preserve continuity and express the vision.

 

 

My role included schedule writing and deadlines maintenance, client communications, consultation with print reps and print specifications writing, print estimates acquisition, graphic production and print file prep, and final print supervision and oversight.