Annual report for Mayo Clinic, a premier medical practice and medical research group based in Rochester, Minnesota. It is the first and largest integrated not-for-profit medical group practice in the world.
Project role
• Creative lead
• Account management
• Project management — includes website content management
• Design detailing
• Graphic production
The theme — The Mayo Effect — was still relevant as an internal and external message for Mayo Clinic. Our creative task was again to feature extraordinary patient stories interwoven with Mayo Clinic research and healthcare delivery initiatives.
As the creative and project lead, I pulled together the same team that worked on the 2010 annual report. With a longer lead time, we were able to photograph all the featured patients in the same style. The design incorporated wavy, colored graphics that tie each spread together in a light, positive feel.
Our team designed, researched and wrote all content and produced a 40-page printed annual report and a 58-page website. Working with the same internal team, we were able to smooth out the process and gain efficiences in project and account management.
