The first advertisement for Cognizance 2014 published in The Hindu. I used Batman to catch the attention of the readers, especially youth. Batman was essentially an ordinary human but his Imagineering and strong will to bring about a change made him a super human. That is what the line art around a normal man and the tagline on top represnts.

What the heck, I used Batman in a techical festival's ad. No explanation needed, he's BATMAN!
 

Carrying forward the first idea, I wanted to use Ironman in the second adverisement published in The Hindu. But people asked for something different so did this. Used the Logo and modified it to represent a "technical festival". Brain is afterall a big machine and birth place of Imagineering.