NatruSmile - Teeth Whitening Brand Identity

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NatruSmile

Logo Design, Packaging Design, Iconography

Your Complete Whitening System.

NatruSmile products offer a comprehensive solution for a brighter, whiter, and healthier smile that won’t compromise the very thing you’re trying to restore. It’s a complete oral care system that extends beyond teeth whitening, including dental floss, mouthwash, tongue scrapers, and innovative whitening LED toothbrush, ensuring optimal care for your teeth and gums.

NatruSmile's Vision, Mission & Our own Challenges

NatruSmile started with one simple goal: Create a dental-grade whitening solution without harsh chemicals, pain, and discomfort at an affordable price. Our main obstacle was how to portray the brand properly, as a premium, but still eco-friendly and organic brand so it stands out from cliche toothpaste and teeth-related products.

Logo Ideas Exploration

We wanted to keep things elegant and simple, just as the NatruSmile products are. Therefore, we've explored various wordmarks in lowecase paired with the motion of smile and circular shapes to represent smiling and happiness. In the end, the owner had chosen the simple oval form, which was simple, yet so effective throughout the packaging across all the products.

Client Testimonial

During the pandemic, and even before, I had this dream of opening my brand with food and supplements for dogs, to help them live their best lives. Finally, with the support of my wife, I decided to take a plounge and invested into Mlem. And to be honest, I couldn't even imagine how good looking it is! So grateful for what Insigniada did for me, the collaboration was smooth, creative and full of understanding and patience from Ivan.

- Liam D. / NatruSmile Co-Owner www.natrusmile.com

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