Lencanna Brand's profile

Hayyu Skin Clinic

Lencanna Brand
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clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care


HAYYU SKIN CLINIC
A beauty clinic designated for moslem female customers, Hayyu is committed to provide beauty treatment services and products in accordance with Islamic principles and rules.

THE STORY
As an established brand, Hayyu felt the need to staying relevant with the industry’s trends and dynamics while also staying true to the brand’s identity. They feel that their old identity was too generic and lack of Islamic Identity. This is a rebranding project with the goal of turning Hayyu into a brand that is modern and up-to-date as well as enhancing the brand's emotional touch. The renewal that we did covered Hayyu's logo, product supergraphic, and clinic supergraphic. The modern islamic look and feel appears in Hayyu's logotype and logomark which resembles the style of Arabic caligraphy. The typeface used in logotype is also adapted from Arabic letters. This aimed to maintain Hayyu's identity as a beauty clinic targeted mainly for moslem women. In addition, the flower-shaped logomark and the flowing lines of the logo give the sense of beauty and elegance in overall.

SUPERGRAPHIC FOR PRODUCTS
The supergrahic in Hayyu's product packagings is a representation of women's beauty that is radiated through their confident upbringing as a result of taking a good care of themselves with Hayyu. This pattern allows various and dynamic application on a wide range of packaging types, either used partially or as a whole.

SUPERGRAPHIC FOR CLINIC
Consisting of flower pattern, this supergraphic represents beauty and give feminine look and feel when applied in the interior of Hayyu's clinics. This pattern is executed in clean and modern style to mark the brand's renewed image. Furthermore, the pattern can also be applied in multiple positions and configurations that correspond with Hayyu's branding needs.

clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
clinic cosmetics beauty Packaging islamic pattern skincare brand identity cosmetic packaging skin care
©2022 Lencanna Brand Development
Client - Hayyu Skin Clinic   |   Project Manager - Indrajaya   |   Creative Director - Melvin   |   Art Director - Johanna   |    Graphic Designer - Johanna, Rudi, Erika   |   3D Designer - Hans   |   Account Executive - Tandita   |    Timeline Manager - Claudia
Hayyu Skin Clinic
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Lencanna Brand's profile
Surabaya, Indonesia

Hayyu Skin Clinic

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