Sincere Foods

BACKGROUND
Created by a holistic nutrition doctor and a chef, Sincere Foods Spread started with their desire to have a homemade, unsweetened, organic peanut butter that seems to be nonexistent in the Indonesian market. They made the first batch at home with only 2 ingredients : local organic peanuts and pink Himalayan Salt, nothing else! Everyone loved it so much, then thought why not sell it so that others can enjoy it too.

NO GIMMICK NAME
We choose Sincere Foods to keep the name speaks for itself, no gimmick, no lies! A brand that providing healthy kitchen essentials and at the same time being simple in ingredients, natural, honest and ethical in labelling, trusted in quality. Carrying the tagline "Spreading Happiness", Sincere believes that eating healthy can be delicious and fun. All of the products are plant-based, sincerely made from organic, locally-grown nuts, roasted to perfection and stone-ground to smooth peanut buttery goodness.

WHY GLASS JAR

While it is heavier and more fragile, glass material is superior for its non-reactive characteristics thus we believe it prevents chemical leaching into the products. They also get to clean and sterilize the glass jar better therefore minimizing potential contaminations. In addition, glass jar is more eco-friendly.

RESPECT THE FARMERS

We create a set of illustrations to depicts what Sincere values the most, the local farmers. The smile on their face portrays how enthusiastic, knowledgeable and proud they are of their produce. The hand-drawn illustration with imperfect edge represents an honesty and truthfulness behind every process and ingredients.

We highlight the diversity of locally-grown resources by carefully selecting a vibrant color palette as a color code on each variant. The contrasts between variant color and main label color give a playful and fun impression on each product. Although we created a series of illustrations, we keep the design simple, honest and speak for itself.