This is part of a serie of conceptual PACKAGING DESIGN I did for PRADA Perfumes commissioned by Puig Group. The packagings were intended for specific Mother's and Father's Day Promotions where one perfume + a lotion were presented and sold together. The theme given for this axis was Architecture and Graphics.

For this version I designed the packaging to look like a Rubik's Cube for the architectual direction as well as originality, giving it an offbeat approach. The graphic is inspired by the typical Prada look-books with cutouts

The packaging turn like a real Rubik's Cube and will change graphics with each side, always syncronising the visual of the perfume on each side. The packaging is opened by screwing off the top compartment completely.

This axis was further applied and adapted with their each specific colour codes for Prada Amber and for Prada Amber Homme.