This is part of a serie of conceptual PACKAGING DESIGN I did for PRADA Perfumes commissioned by Puig Group. The packagings were intended for specific Mother's and Father's Day Promotions where one perfume + a lotion were presented and sold together. The theme give for this axis was Pop Art and Silhouettes.

 

 

 

 

For this version I designed the packaging with small cut-outs, frequent in the Prada universe with plastic windows in front for people to easily recognize the iconic Perfume + the lotion. The products therefor became part of the actual graphic design. The packaging was opened by sliding the covering container from one side to the other, revealing a sort of mini-stage where the products were high-lighted and displayed. 

 

 

 

Below is the regular packaging for Prada Amber perfume the way it's usually sold.

 

This axis was further applied and adapted with each specific colour codes for the following Prada Perfumes: Prada Candy, Prada Amber Homme and Infusion d'Iris.

 

 

For the second packaging of this axis, I wanted to reflect the inconic Andy Warhol's Pop Art with bright colours, adding detachable chains with typical Pop Art objects as well as a fun detail of a huge mouth pulling out when opening the packaging.

 

This axis was further applied and adapted with each specific color codes for the following Prada Perfumes;  Infusion d'Iris and Prada Candy.