BforBank, a longstanding player in online banking, is opening up a new chapter in its history. A new visual identity, new formulas, new positioning
BforBank with W has today unveiled its new online banking offer. The bank is making a 180° turn, moving away from its wealthier customers towards
a mass-market, younger, digital-minded audience.
The two back-to-back Bs of BforBank depict the familiar, smiling face of a frog.
A friendly animal that embodies a positive symbolism. It's relaxed, bouncy, fresh, lively and natural. It also seems to have the ability to herald good weather, or the time to take shelter. Bolder colours that reflect the diversity of its customers.
A lifestyle brand that is everyday, friendly, practical, inspiring, synonymous with a state of mind, a reflection of a community (internal/external) and a positive contribution to today's world.
