服务商: THEQ 缔蔻品牌咨询
品牌方：OEUF
品类：时尚/服饰
创意总监：Quentin
服务内容：logo/品牌视觉体系/物料设计
品牌方：OEUF
品类：时尚/服饰
创意总监：Quentin
服务内容：logo/品牌视觉体系/物料设计
"OEUF"一词取自法语“鸡蛋”的意思，oeuf希望可以搭建一个帮助年轻服装设计师低成本实现自己的品牌梦的平台，正如同鸡蛋一样，在这里可以孕育出无限的可能性，无数的创意。
作为一个新品牌，在视觉沟通传递上，我们希望可以通过鸡蛋图形很直观的对品牌形成记忆联想，因为“oeuf”本身不是一个大众熟悉的词汇，因此更需要一个直观易懂的图形帮助理解；同时在品牌色的传递上我们也希望延续这种对鸡蛋概念的诠释，由蛋壳色和蛋黄色组成的配色加上图形说明，可以非常直观的理解并强化“鸡蛋”概念，同时黄色在品牌视觉传播上也是非常明显，吸睛的颜色，可以进一步降低品牌的传播成本。除了和品牌名“鸡蛋”的关联之外，作为一个服饰类平台，我们也希望能在设计中体现服装属性，因此在logo字体设计中融入了线头缝合的概念，进一步加强行业属性。
The term "OEUF" comes from the French meaning of "egg". OEUF hopes to build a platform to help young fashion designers achieve their brand dreams at a low cost, just like an egg, where unlimited possibilities and countless creativity can be nurtured.
As a new brand, in terms of visual communication and transmission, we hope to form memory associations for the brand through egg graphics, because "oeuf" itself is not a familiar vocabulary for the public, so we need an intuitive and easy to understand graphic to help understand; At the same time, we also hope to continue this interpretation of the concept of eggs in the transmission of brand colors. The color scheme composed of eggshell color and egg yellow, combined with graphic explanations, can provide a very intuitive understanding and strengthen the concept of "eggs". At the same time, yellow is also very obvious in brand visual communication. The eye-catching color can further reduce the brand's communication costs. In addition to being associated with the brand name "Egg", as a clothing platform, we also hope to reflect clothing attributes in our design. Therefore, we have incorporated the concept of thread stitching into the logo font design to further strengthen industry attributes.
