创意&设计服务商: THEQ
品类：宠物 | 宠物保健品
创意总监：Quentin大菠萝
品牌监制：Quentin大菠萝/张祎
平面设计：奥月/兴言/小占
结构设计&3D设计：喋喋
策略&文案创意：Quentin/Daisy
项目管理：Kaia
服务内容：logo设计/VI设计/包装设计/器型设计
上线时间：2023（已面市）
紧急集合（JJJH）是一个诞生于2023年的年轻品牌，致力于为养宠人士提供专注解决问题的宠物保健品，产品覆盖美毛、关节、维生素、奶粉等品类。
JJJH在品牌建立之初选择了THEQ，从品牌策略到视觉系统进行了全方位合作。THEQ围绕着“专注解决问题的宠物保健品”的品牌定位，提出了【宠物“小精灵”】的产品理念，并围绕着宠物相关的元素为品牌打造了一系列视觉体系。（篇幅关系仅节选部分内容展示）
JJJH is a young brand born in 2023, dedicated to providing pet health products that focus on solving problems for pet owners. The products cover categories such as hair, joints, vitamins, and milk powder.
At the beginning of brand establishment, JJJH chose THEQ and conducted comprehensive cooperation from brand strategy to visual system. THEQ focuses on the brand positioning of "problem solving pet health products", proposes the product concept of “less burden/ effective / quality”, and creates a series of visual systems for the brand around pet related elements.
