TooSid is India's most celebrated visual artist right now, and we partnered him and leveraged AI/MidJourney/Stable Diffusion to make Ajio the most talked about fashion retailer.

From Indianising Barbiecore to giving a modern update to the iconic Ek Chidiya track from Doordarshan era, each film was crafted for both shareability and a premium high-fashion aesthetic the brand can champion.