boAt's T-Rebel range is India's only audiowear/wearable range made for women. So, for Women's Day, we wanted to reinforce boAt's commitment and we wanted to make a statement. We did this by bringing on board Rashmika as a brand ambassador who had won hearts pan-India after her film Pushpa, and then we used her to create a campaign called 'Dance through Life' that echoed the free spirit of T-Rebel and its users.

For the launch on Women's Day, we did something epic. We created a 

We created  a voice bot that only allowed women to access the website, see the special Women's Day film, and win goodies.

The website/voice bot was pretty thorough in not letting any men through. Here you can catch it in action.

The brand film wasn't a conventional 60-second drab affair. It was a music video featuring indie hip-hop darling Arfana and Rashmika doing the T-Rebel Dance Through Life hook step. 

We had a lot of influencers like That Mallu Chick, Aaron Koul and even boAtheads like Masaba and Shikhar drive traffic to the website - asking women to grab their discounts and men to try and 'hack' into the website.