We were bringing back Bacardi's NH7 Music Festival at its pre-pandemic scale. The bells, the whistles, the international stars - the stage were set, but were the audiences, ready?

In addition to that, we wanted to tell people that music festivals are the place to find yourself and your tribe. Cause you could never have heard Lifafa or Prateek Kuhad before, but when you catch him live at NH7, you're part of one larger community. Music and music festivals encourage expression, and Bacardi stands for all that.

So, we set to work - create a mini music festival on a set in Madh Island - all to remind consumers that when the bass drops, and the Bacardi is in hand, the woes and worries of the world are gone, and you can truly be yourself.