Simply Stellar!
[PT]
A Star Burger é uma hamburgueria familiar americana, que preza pela qualidade da carne cuidando bem dos seus animais, sempre levando em consideração que a carne bovina alimentada com capim é uma das proteínas mais ricas em nutrientes que você pode comer. A empresa pretende produzir a melhor carne bovina alimentada com capim do planeta.
[EN]
Star Burger is an American family burger restaurant that values the quality of its meat by taking good care of its animals, always taking into account that grass-fed beef is one of the most nutrient-rich proteins you can eat. The company aims to produce the best grass-fed beef on the planet.
Where does it come from the style of letters?
Tradition and country life are visually represented in the typography of “Star”. Here we can see strength, texture, organic traits and class, coming from the quality passed on by generations.
The typographic style used in the word “Burger” aims to bring the creaminess of the sauces without leaving aside the rustic part of the raw material.
Orange and olive green colors are found in nature, in fruits and vegetables, as well as in plants and trees.
For example, orange is the color of pumpkin, orange and tomato, while olive green is the color of olive leaves, spinach and celery. These colors are also found in the countryside, in fields, forests and mountains.
In addition to being associated with nature, the color orange is also associated with creativity, energy and joy. The olive green color is associated with security, stability and trust.
The main idea of choosing these colors is to demonstrate the naturalness, accessibility, relaxation and quality of the company's fresh products. These colors were chosen to create a brand environment that is warm and inviting, as well as modern and accessible. Tradition, rural life, creativity, energy, joy, security, stability, confidence and authenticity are also the characteristics of this color combination.
Where does it come from the graphisms.
In order to make the identity more characteristic of the field, the graphics follow the design of grain fields being harvested. So we have straight lines and curves that repeat. We can see their use in stationery and instagram stories.
