THE PROBLEM
You've just created a new strategic platform for a global auto brand. Now, how do you launch that via a retail campaign?
THE SOLUTION
"Perspectives"... A TV campaign that positions Hyundai as a brand with a whole new take on the car game.
A slick visual technique which presents a no-nonsense "reasons to believe" message.
A slick visual technique which presents a no-nonsense "reasons to believe" message.
THE RESULT
Record sales for Hyundai for the period, and a successful new strategy launch.
THE INTERACTIVE ART
Hyundai are proud sponsors of the iconic Sculptures by the Sea in Sydney. We capitalised on this exposure by creating a 3D perspective sculpture ... comprising of interactive blocks that visitors could push together to create a huge message of "WE DO", when seen from a unique perspective.
On-site branding was low-key (it's art after all), yet our social scouts tracked down some photo snappers to offer some surprise giveaways... which in itself became a sharable story.
RADIO
Our radio ads continued the campaign theme, wrapping multiple product messages together with some lighthearted humour.
ONLINE M-REC BANNER
