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吃茶去系列 TAKE TEA Graphic and Package Design

Behance.net
TAKE TEA is to Define's tea fragrance gift box series. The collection includes scented candles, flameless aromatherapy, flameless aromatherapy diffusers, and incense sticks. "Zen" and "tea" are used as a concrete smell experience, while the design part focuses on expressing the spiritual core of TAKE TEA. The rhythmic tilt is the core of the design. The product embedding of the lining part is also inclined at a constant rate according to the same angle. The outer box is designed with a handle for easy TAKE TEA. The whole series uses special paper that matches the temperament of the product, and cooperates with the hot stamping process to run through every detail of the design.

吃茶去是寓义® to Define的茶香礼盒系列。 系列包含香氛蜡烛、无火香薰、无火香薰扩香器和线香。将“禅”与“茶”做为具象的气味体验,而设计的部分则着重于表达吃茶去的精神内核。所以在包装和器皿的设计上,并没有完全的传统化,古典化。尝试去更轻量和年轻的体现“去”的状态。中西文的字体设计中,都做了复古化的处理。在此基础上,以律动的倾斜作为了设计核心。内衬部分的产品嵌入,也根据相同角度进行了等率的倾斜。外盒加入了提手的设计,轻松的take tea,轻松的吃茶去。全系列使用了匹配整体气质的特种纸张,并配合烫印的工艺,贯穿设计的每一个细节。

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来自谷歌翻译

ART DIRECTOR: Simin Xu
CREATIVE DIRECTOR:Sunny
DESIGNER: Simin Xu / Yang
CERAMIC DESIGN: Simin Xu / Yang
COPYWRITING:Simin Xu / Lizzie Bi
BRAND:寓义 to Define  



Simple Container Inspired By Tea
Designed In Illustrator 3D




TAKE TEA means not asking anyone for answers, not asking anyone for admonitions, maintaining an open-minded, free and easy state of mind, and using your own actions to understand the warmth, bitterness and sweetness of life.

吃茶去,是不向谁索取答案,不问谁追要箴言,保持豁达、洒脱、自在的心境,以自身之行动去体悟生命的冷暖苦甜。



吃茶去系列 TAKE TEA Graphic and Package Design
Published:

吃茶去系列 TAKE TEA Graphic and Package Design

Published: