The Sprite Book
Multiple Owners

The Sprite Book
Not your ordinary brand book

HEAVY has designed Truth 365 –  a branded book for Sprite Europe. The objective was to engage the advertising resistant young target group in their natural environment, and on their terms. The book was designed with this in mind, and placed in flagship youth stores all around Europe. The contemporary and youthful design of the book made act like a natural extension of the different in-store experiences.


Cannes Lions 2013 / Design Silver
Clio Award 2013 / Design Bronze
Creative Circle 2013 / Art Direction Silver
Creative Circle 2013 / Editorial Bronze












The Sprite Book
330
3140
23
Published:
Multiple Owners

The Sprite Book

HEAVY has designed Truth 365 – a branded book for Sprite Europe. The objective was to engage the advertising resistant young target group in thei Read More
330
3140
23
Published: