At IDna Group, we develop sustainable, competitive advantages for companies and organisations, by helping them understand and realise the uniqueness of their identity. We believe in letting your identity – who you are, and why you are here – be the foundation for everything from business strategy, culture and behaviour, to positioning, and brand building. By introducing identity as a (self-) management tool, we are changing the way companies think and work, by empowering the organisation with a compass that becomes a frame for decision-making, a parameter of differentiation, and generates measurable results.

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