Refresca® Festival
EVENT > 2023
Branding + Key Visual + Digital Products
REFRESCA® 🥶🍹🔫⛱️🏝️🧊
> At the height of summer, a festival of "refreshments" to lower the city's temperature.
> At the height of summer, a festival of "refreshments" to lower the city's temperature.
The project included designing the identity and creating a general concept for the development of the Key visual.
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The concept of inflatable objects as a reference to summer, swimming pools, the beach; and their relationship with refreshing sea or pool water.
The variety of colors and their irreverent combinations.
The drops of water from condensation
.
The typography combining condensed and expanded fonts.
The variety of colors and their irreverent combinations.
The drops of water from condensation
.
The typography combining condensed and expanded fonts.
These were the elements that led to the final result.
This project, like a breath of fresh air in the midst of peak heat, aspired to make the city
a more refreshing and cheerful place, encapsulating all the magic of the season in a
single unforgettable event.
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