SÃO SABÃO (HOLY SOAP) LAUNDROMAT | 2021
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When it’s raining and your clothes ain’t drying, who you gonna call?
São Sabão, a laundromat with an ironing service that saves you so much time, almost like a miracle...
The store is located in São Martinho do Bispo, so the name is a reference to that.
We embraced the “religious” name and went with a playful bunch of phrases that combine renowned biblical/satirical sayings with the laundry world.
We used blue (THE blue) as the color for this project, we didn’ want to go with a washed out ($) blue, but a strong and impacting color, that is also calming and evokes water, washing away all your sins.
São Sabão, a laundromat with an ironing service that saves you so much time, almost like a miracle...
The store is located in São Martinho do Bispo, so the name is a reference to that.
We embraced the “religious” name and went with a playful bunch of phrases that combine renowned biblical/satirical sayings with the laundry world.
We used blue (THE blue) as the color for this project, we didn’ want to go with a washed out ($) blue, but a strong and impacting color, that is also calming and evokes water, washing away all your sins.
