CLIENT
Tasha's Tasties cake company.
INSIGHT
Every morsel of rich, decadent cake is made with a huge amount of tender love.
BIG IDEA
“For the love of cakes”.
LOVE
By promoting love as the essential ingredient of our cakes,
Tasha’s Tasties becomes more than just a usual cake company.
COLOURS
The bright, berry corporate colour of the brand stands for love.
As the colours have not been used before by any other cake company,
they will be outstanding and memorable.
CAKE BOX
The cupid which is shooting the cupcakes fits well with the cheeky tone of the brand.
The two hearts in the logo represent love in a classy way, however, because they are hand drawn,
they remind the customer that all Tasha’s Tasties products are handmade.
The two hearts in the logo represent love in a classy way, however, because they are hand drawn,
they remind the customer that all Tasha’s Tasties products are handmade.
With a personal message by Tasha in the inside of every cake box, it shows that the cakes are delivered with love and care which will make the customer feel special.
PRINT MEDIA
We will show cakes as the limelight in not only funny but cheeky illustrated scenes where love is involved.
