We were asked to launch the Ted Baker brand into a different country making sure we communicate their British quirckiness and unique style via different media platforms.
We used English literature as a context to showcase Ted Baker's products and launched it to an Indian target market using classic English romantic novels to encourage our new audience to 'fall in love' with Ted Baker.
After extensive research, we believe the idea of a romantic love affair will appeal to the new target market.
Ted's style linked with British Liturature. Beautiful words to capture such beautiful items of clothing.
Love Letters by Ted sows famous quotes from British Liturature that corresponds with clothes and accesories from Ted Baker. A cheeky love affair.
Hand crated clothes tags give customers a romantic message from classic British literature. It portrays the love between Ted and the merchandise and more importantly, the clothes and the customer.
Every reader of Love Letters Styled by Ted would recieve their very own bookmark.
