Andrew Walsh's profile

Branding for TypeTrough.

 
 
 
 
 
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TypeTrough.
Tar éis tús initally an lógó (agus 'leagtha i cloiche'), bhí mé i gcónaí a dhéanamh
brandáil iomlán TypeTrough lena libhré ar fad. Is é an toradh deiridh i bhfad
ón méid a bhí beartaithe agam bliain ó shin. Rinne sé dom a bhaint amach cé mhéad ár gcur chuige athruithe a dhearadh trí am. Ar an gcúis sin chinn mé a choinneáil ar an bunaidh rath agus bláth logotype agus í a úsáid in éineacht le ceann amháin níos geometic. Tá an lógó nua a úsáidtear ar fud an stáiseanóireacht gnó agus láithreacht idirlín agus is féidir leis an lógó rath agus bláth ar a úsáid le haghaidh níos mó ad 'spraoi' ar. Mar sin féin, ba é seo an mbealach chun triail a bhaint brandáil a fheiceáil má tá aon rud eile,
na gnéithe amhairc le féiniúlacht lógó dé.
Go raibh maith agat.
Having initally started the logo (which was 'set in stone'), we always wanted to do the complete branding of TypeTrough with all its livery. The final result is far from what we had envisioned a year ago. It made us realise how much our approach to design changes through time. For this reason we decided to keep the original flourished logotype and use it alongside a more geometic one. This new logo is used throughout the business stationery and web presence while the flourished logo can be used for more 'fun' ad's.   Anyhow, this was a way to experiment with branding to see, if nothing else, the visual aspects of this dual logo identity.
Thanks.
Branding for TypeTrough.
Published:

Branding for TypeTrough.

Tar éis tús initally an lógó (agus 'leagtha i cloiche'), bhí mé i gcónaí a dhéanamhbrandáil iomlán TypeTrough lena libhré ar fad. Is é an toradh Read More

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