DeepMind Design's profilenovoto studio's profile

AI and Society • Visualising AI

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AI and society are transforming together. Research is exploring the impact of AI on individuals and society and how they can harness the benefits through AI tools and mitigate risks through equitable development.

The basic idea behind the motive and animation is that everyone can participate in the festival of AI and drive positive impact in the world by building innovative solutions.





Since the topic is very complex and far-reaching, it was clear from the beginning that storytelling would be one of the most important building blocks in the creation of the film. What would different solutions that AI provide look like? How would humans interact with it? How do we look after a safe and equitable development? 

We wanted to create a world that is rich in symbolic elements and reflects the core of the idea. A world viewers can dive into. 

We asked ourselves what different solutions could look like when we represent them as physical objects. The solutions to the problems of humanity are often highly unique and individual - so diversity is a main characteristic of the design. Yet one should be able to recognize them at first sight - therefore we used the power of abstraction to find a sweet spot between diversity and consistency.






What all “Problem-Solver” have in common is that they are developed collaboratively and systematically. This aspect should also be highlighted, which is represented by the user interaction interface, and the open spaces which are accessible from all sides. 

To represent the aspect of safety on the design level, we chose the floor element as it’s present all through the motif and at the same time very subtle. Although everything is open and barrier-free, the floor has a complex structure which is a reference to different safety mechanisms, such as a safety net or a pedestrian crossing.





About Visualising AI
Visualising AI aims to open up conversations around AI. By commissioning a wide range of artists to create open-source imagery, the project seeks to make AI more accessible. It explores the roles and responsibilities of the technology, weighing up concerns and societal benefits in a highly original collection of artist works. 

The ongoing project invites cutting-edge artists to spend time with scientists, engineers, researchers, ethicists and more, discussing key themes in AI, before using those conversations as a catalyst to create new artworks. Crucially, each artist is given complete creative freedom, explicitly briefed to interpret the shared knowledge in whichever way they choose.



AI and Society • Visualising AI
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AI and Society • Visualising AI

Visualising AI invites artists to contribute to the growing open-source collection. The commissioned artworks provide a glimpse into various topi Read More

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