Re Design Global's profile

Musson

Re Design Global
•
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
How do you bring craftsmanship into every brand experience?
Founded on Sydney's North Shore, Musson Jewellers has been a collectors' item for over 50 years. As a new generation of the family steps up, their vision is to bring the brand's famed focus on quality to every aspect of the customer experience. Our task was to help transform Musson from cult favourite to coveted Australian luxury brand.
Connecting past and future

For Musson, craft is everything. Inspired by the detail and beauty
of their jewellery, the new identity system features a bold, rich pattern and confident, modern shapes derived from the monogram. It builds on the brand’s heritage while bringing Musson into a contemporary world.
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
Capturing simple pleasures

While confident in its approach, art direction is intimate and nostalgic, capturing the beauty in everyday life. Photography seeks to elevate simple moments into something precious.
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
Individually crafted experiences

Musson has always prided itself on individual customer care and attention. Experience principles were developed to ensure this focus remains true, no matter where people engage with the brand.
The refreshed online shopping experience enables global customers
to enjoy a bespoke journey, from browsing through to intuitive purchasing, supported by Musson every step of the way.
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
brand identity branding visual identity design art direction Interior Architecture e-Commerce website Australia monogram Website Design
Credits

Photography
Juli Balla, The Kitchen

Interior Architecture
Studio ETIC

Website Development
General Studios
Musson
Published:
Re Design Global's profile

Owner

Re Design Global's profile
Australia

Musson

Founded on Sydney’s North Shore, Musson Jewellery has been a collectors’ item for over 50 years. As a new generation of the family steps up, thei Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives