![makeup Cosmetic beauty Packaging brand identity Logo Design identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aaab28176069037.64bebdab364d7.jpg)
Location
Brazil
Role
Branding, Product Design & Packaging
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Intense, the makeup line from O Boticário, values practicality and fun. As an entry-level brand, it has been revamped to bring an innovative, modern, and youthful aesthetic, attracting a wider audience.
The Challenge
The main challenge was to find a balance between modernity and youthfulness, ensuring that the visual identity would appeal to a wider audience. We worked closely with o boticário's team to understand the brand's vision and values, incorporating them into the new visual identity of the intense line.
The Solution
We developed a visual identity and packaging for the intense line that reflected the vibrant and bold personality of the brand. With a modern design, geometric lines, unexpected colors, and functional packaging, sweety & co helped turn o boticário's vision into reality, offering consumers a unique, powerful, and engaging experience in the beauty universe.
![makeup Cosmetic beauty Packaging brand identity Logo Design identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6d1bab176069037.64bebdab3489f.jpg)
![makeup Cosmetic beauty Packaging brand identity Logo Design identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/300abb176069037.64bebdab3560b.jpg)
![makeup Cosmetic beauty Packaging brand identity Logo Design identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/476c18176069037.64bf0bdc89ced.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8c6ea0176069037.64bebe8c1d244.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/c55715176069037.64bf0bda58296.gif)
![makeup Cosmetic beauty Packaging brand identity Logo Design identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b8b4bd176069037.64bebdab3726f.jpg)
Our main goal was to democratize and simplify the makeup experience, making it easy to apply and store so that everyone could feel confident and express their individuality effortlessly.
![makeup Cosmetic beauty Packaging brand identity Logo Design identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c4f57a176069037.64bf0dea653d6.gif)
![makeup Cosmetic beauty Packaging brand identity Logo Design identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/811b67176069037.64bebe8ca5c21.png)
![makeup Cosmetic beauty Packaging brand identity Logo Design identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d2fd3b176069037.64bebe8ca4c76.png)
![makeup Cosmetic beauty Packaging brand identity Logo Design identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/adc32e176069037.64bebc64c78a4.png)