NAFA Open House 2023 creative concept proposal,
done during my internship at Ruder Finn Asia.
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THE CONCEPT
To achieve our objectives, we propose a dynamic and modern approach that seamlessly integrates NAFA's new branding elements into the Open House experience.
The concept of this look revolves around the use of "stickers" as an essential part of the design that lends to a dynamic look with a strong editorial vibe. The concept was inspired by recent popularity of stickers as a medium of communication and expression amongst various age groups, and especially amongst the young adults and junior demographics.
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Client: NAFA
Agency: Ruder Finn Asia
Project Supervisor: Callison Neo
Team Members: Aimee Junoes, Tiffany Tan, Yoscelyne Winslet
The key visuals underwent adjustments for the final execution.
