These are limited edition concepts designs Coca-Cola Brasil. These are ideas focused around the 2014 World Cup taking place in Brasil. These ideas embrace packaging innovations usining sunlight activated ink (photochromic ink) and temperature activated reveal inks (thermochromic inks).
This idea uses 3 photochromic ink, yellow, blue, and green. By doing this the simple design becomes interactive. As the can moves in and out of the sunlight the colors will appear and disappear.
This idea also uses 3 different colored photochromics to transform the iconic Coke bottle when in the sunlight.
This idea uses thermochromic reveal technology. By using 2 different temperature profiles and image can be hidden in both the warm and cold state, and as the beverage is consumed thatt image is revealed.
