These are demonstration concepts for Coca-Cola Fridgepacks. These concepts were used to sell Coca-Cola on the thermochromic technology and to demonstrate to the design agencies on how to design using the technology. What I designed was not the in-market exceution, they were only used on the concept level.
Concept 1: 2-Stage Cold Activation
: The concept uses a wide temperature profile allowing for the feature to communicate the stage on coldness inside the pack. When the pack states Frosty Cool; the cans inside are at an ideal serving temperature.
Concept 2: Ice Cold Splash
Concept 3: Forsty Cool Bottle
The In-Market Execution:
This was the final in-market excution design. This was not created by me; it was designed by Turner Duckworth.
My contrabution was consulting and selling of the concept to the Coca-Cola brand team.