Coca-Cola Fridgepack Inspiration Concepts
These are demonstration concepts for Coca-Cola Fridgepacks. These concepts were used to sell Coca-Cola on the thermochromic technology and to demonstrate to the design agencies on how to design using the technology. What I designed was not the in-market exceution, they were only used on the concept level. 
Concept 1: 2-Stage Cold Activation
: The concept uses a wide temperature profile allowing for the feature to communicate the stage on coldness inside the pack. When the pack states Frosty Cool; the cans inside are at an ideal serving temperature. 
Concept 2: Ice Cold Splash
Concept 3: Forsty Cool Bottle
The In-Market Execution: 
This was the final in-market excution design. This was not created by me; it was designed by Turner Duckworth.
My contrabution was consulting and selling of the concept to the Coca-Cola brand team.  
Coca-Cola Fridgepack Inspiration Concepts
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Coca-Cola Fridgepack Inspiration Concepts

These are ground level concepts that were used to sell Coca-Cola on thermochromic technology for their Fridgepacks. This is a first to market tec Read More
13
200
1
Published: