Seeing Stars
Report launch campaign animation
Methane is a greenhouse gas on steroids, and the largest source of methane emissions is agriculture (and more specifically, cattle). This animated explainer video explains how the meat and dairy industry is trying to promote a new metric (GWP*) that downplays methane’s impact on warming the planet.
The video helped communicate the issue by explaining it in simple terms, and had more than 170,000 views on social media.
Client: Changing Markets Foundation
Design and animation: Miritte Ben Yitzchak
Design and animation: Miritte Ben Yitzchak
“We worked with Miritte on five different animations on our fossil fashion and methane campaigns. She has always done amazing and high quality work, translating complex issues into simple concepts and visuals, which tell the story in an accessible way.
We received enormous amount of compliments on the animations. She is also always a pleasure to work with, very creative, smart and always on time with delivering animation concepts.”
We received enormous amount of compliments on the animations. She is also always a pleasure to work with, very creative, smart and always on time with delivering animation concepts.”
NUSA URBANCIC
CEO at Changing Markets Foundation, London
CEO at Changing Markets Foundation, London
