Sean Kane's profile

A New State of Mind

Sean Kane
•
Behance.net
campaign Advertising brand identity branding brand brand guidelines graphic design identity visual identity Brand Design


A New State of Mind 
Brand Visual Identity by Sean Kane
©Fuller Brand Communication 2022

To shed its "city of churches" image and appeal to young talent, South Australia's government initiated A New State of Mind, a campaign showcasing the state's progressive, diverse, and innovative character. This rebranding aims to transform South Australia into a magnet for growth, empowering individuals to contribute to its dynamic and sustainable future.

Leading the campaign with a dynamic approach, A New State of Mind introduces a vibrant and modern visual identity for South Australia, featuring a bold colour palette, dynamic typography, and captivating design elements. This refreshing aesthetic reflects the campaign's deep purpose, sparking a generational shift and forging a compelling narrative for the state.



campaign Advertising brand identity branding brand brand guidelines graphic design identity visual identity Brand Design
campaign Advertising brand identity branding brand brand guidelines graphic design identity visual identity Brand Design
campaign Advertising brand identity branding brand brand guidelines graphic design identity visual identity Brand Design
campaign Advertising brand identity branding brand brand guidelines graphic design identity visual identity Brand Design
campaign Advertising brand identity branding brand brand guidelines graphic design identity visual identity Brand Design
campaign Advertising brand identity branding brand brand guidelines graphic design identity visual identity Brand Design
campaign Advertising brand identity branding brand brand guidelines graphic design identity visual identity Brand Design


ADDITIONAL CREDITS
Will Fuller - Managing Director / Senior Strategist
Peter Fuller - Senior Strategist
Michael Gagliardi - Creative Director
Cassandra Ryan - Account Director
Jordaine Chattaway - Brand Communication Strategist 
Lewis Brideson - Integrated Creative
Josh Newnes - Senior Creative
Todd Fischer - Graphic Designer
Jarrod Knoblauch - Senior Visual Content Creator
Photographer - Josh Geelen
Photographer - Ryan Cantwell


A New State of Mind
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