Digital Redefinition: Cordelia Cruises

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Cordelia Cruises - an Indian company in cruise travel

With a vision of making cruises sailing affordable luxury, Cordelia Cruises has embarked on making the experience one-of-its-kind for Indian travellers - among others and emerging as a world-class cruise experience in India. The idea is not to be perceived as the mode of transportation for its passengers but instead to convert them into repetitive travellers.

The Problem:

- Cordelia Cruises lacks an intuitive and organized homepage layout, leading to user confusion and difficulty in finding relevant information.

- Customers have expressed frustration over the inadequate availability and accessibility of necessary details on the website.

- There is a need for better promotion and showcasing of Cordelia Cruises' services and offerings to captivate potential customers and enhance their understanding of the cruise experience.

The Solution:

- Conduct thorough research to understand the target audience's preferences, needs, and expectations.

- Analyse competitors in the cruise travel industry to gain insights and identify opportunities for differentiation.

- Collect comprehensive information about the cruise offerings, packages, destinations, onboard activities, and amenities. Ensure all relevant details are organized and clearly presented on the website.

- Create a new wireframe for the homepage, focusing on simplicity, clarity, and user-friendliness.

- Arrange the content in a logical manner, making it easier for customers to navigate and find the desired information

- Conduct usability testing on the wireframes and mockups to gather feedback and make necessary improvements.

- Develop the website based on the finalized design, ensuring responsiveness and cross-browser compatibility.