Gro-Organic is an organic retail company introducing their brand to the Indian market. They specialize in selling organic fruits, vegetables, and groceries, with a commitment to environmental sustainability and in-house farming for premium quality products.
The target audience is health-conscious individuals willing to pay a premium for high-quality organic products. The brand personality is caring, sensitive, and responsible. The unique selling proposition is their exclusive in-house farming system. The brand identity should reflect their commitment to organic farming using natural colors and a simple and memorable logo.
You will be responsible for designing print and digital campaigns, social media posts, website, and app design with a budget that considers the project's complexity and timelines for deliverables. The communication strategy should educate customers about organic farming and highlight Gro-Organic's values across all channels.
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