G2 Worldwide collaborated with Steven Noble to customize some illustrations for Ronzoni Pasta for their packaging. The aim was to help create that Italian heritage by incorporating a landscape scenery with a Genoa-style feel that includes a villa and agricultural farm fields in a woodcut style. The company was founded back in 1881 and its famous Genoa-style, or fancy-cut shaped noodles, had firmly established itself as one of the best-known pasta brands.
