Designing a logo to represent myself as a professional required multiple concepts and valuable feedback from my peers. Before the first sketch is drawn I decided to look back at my work and find inspiration from previous design pieces. Through this process I was able to narrow down my style choices that best described me as a graphic designer.
The first initial sketches involved multiple versions of retro styled vintage signs that portrayed my brand. While this was a great start, the sketches were loosely based on the final version that I envisioned. To narrow down the designs I chose the top three sketches based on personal preference and peer feedback.
For the final version of the logo I focused on a flat design with thick lines and two separate hues of a primary color. Next I honed in on the logo design to mimic the look and feel of a retro sixties restaurant sign. Finally it was time to scan the logo sketch and convert it to vector art.
Once the final sketch was scanned, I opened it in Adobe Illustrator where I used the pen tool to recreate the logo in a digital format. Viewing the logo on a digital canvas allowed me the opportunity to experiment with various colors and additional design elements. After many adjustments and experimenting with various typefaces the final logo design was complete. Using a multitude of sketches and taking feedback into consideration I was successful in creating a brand identity that represents myself as a professional graphic designer.