4-3 Poster: Thinking Hierarchy
After researching various genres of art, I was inspired by the look and feel of
modernism. The modernism genre embraces bright colors combined with shapes to create
a unique look and feel. To recreate this genre I chose to design a poster for an upcoming
rock show featuring the Foo Fighters.
 
Each of my poster designs incorporated the Foo Fighters logo as the primarily
way to grab the viewers attention. As the viewer’s eye moves down the page, the details
of the concert are slowly revealed. At the bottom of the page the concert specifics are
displayed in a smaller font that doesn’t distract the viewer from the headlining band.
 
In each of the poster layouts I experimented with various flat colors to achieve a
look that is attention grabbing. By using flat colors mixed with simple shapes I was able
to give the design a clean and uncluttered look. The final appearance was reminiscent of
the modernism genre absent of any type of rasterized graphics or photographs.
 
With the recent trend of using flat colors and simple text I feel as though the
modernism genre could make a comeback. Using this type of genre in poster layouts is
highly effective at capturing the users attention. In addition, this type of poster would be
great for screen printing and hanging up on street corners around town.
4-3 Poster: Thinking Hierarchy
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4-3 Poster: Thinking Hierarchy

This is a school project where I was instructed to design two posters in the modernism style.
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