UNEXPECTED® BY H853
UNEXPECTED® BY H853，這不僅只是一個名字，而是新世代的生活態度。它是澳門葡京人H853 FUN FACTORY旗下的潮流生活選物空間，產品不僅源於生活體驗，而且滲透了潮流、科技和娛樂的元素，並從世界各地，包括本地、香港、美國、日本等時尚潮流重鎮匯聚了最令人意想不到的潮流品牌。
品牌希望透過「神秘的禮物盒」這個核心概念，連結與千禧一代的共同價值觀，打開人們對生活的無窮想象力與好奇心。
在視覺識別中，標誌設計延續H853 FUN FACTORY充滿未來主義的字體結構特徵，同時融入了象徵未可視、無限可能的星形符號。整個識別系統始於字形和符號，透過直接、簡單而有力的方式，將品牌的精神融入到各種銷售情境中。UNEXPECTED® 以簡練而克制的方式，呈現新世代的潮流、玩味與年輕活力。
UNEXPECTED® BY H853 is more than just a name - it's a lifestyle and an attitude for the new generation. It is a "Curetail" space for lifestyle trends under Macau's H853 FUN FACTORY. It's products are not only derived from life experiences, but also incorporate elements of trends, technology, and entertainment. Here gathered the most unexpected trendy brands from around the world, including local, Hong Kong, USA, Japan, and other fashion capitals.
The brand value aims to connect with the common values of the millennial generation through the core concept of a "mysterious box," unleashing infinite imagination and curiosity about life.
In visual identity design, the logo design continues the futuristic font structure features of H853 FUN FACTORY, while incorporating a star-shaped symbol that represents the unseen and limitless possibilities. The entire visual system starts with typography and symbols, integrating the brand spirit into various sales scenarios in a direct, simple and powerful way. UNEXPECTED® BY H853 presents the trends, fun, and youthful vigor of the new generation in a succinct and restrained manner.
Designed by LOKSOPHY
Creative Director : Lok Hong
Graphic Designer : Lok Hong
Client : H853 Fun Factory
