In the center of Ghent, at Kouter square, there lies the Blue Kiosk. Originally a hexagonal newspaper kiosk, the little building has stood on the Kouter since 1885. Once upon a time,
a total of 38 such kiosks were spread over the centre of Ghent. Today this one is the only survivor.
Since 1990, the iconic blue kiosk has had a new lease of life as an open-air bar, selling wine & oysters to Ghent's residents and visitors.
After a year and a half of absence from the streetscape due to COVID-19, the Kiosk found a new owner, and King George Agency was tasked with giving the kiosk a fresh new look.
As the responsible graphic designer, I was assigned not only to create the rebranding but also to revamp the appearance of the Kiosk itself. Once I had selected the appropriate eye-catching blue color, I determined the external look of the Kiosk. Drawing inspiration from the ocean's waves and the elegant form of oyster shells, I crafted line patterns and ingeniously incorporated an oyster shell shape into the letter 'O' of the logo, thereby establishing an iconic symbol. The interior was playfully finished in a fitting maritime, almost French, atmosphere, with a soft peach color that elegantly contrasts with the exterior.
As the responsible graphic designer, I was assigned not only to create the rebranding but also to revamp the appearance of the Kiosk itself. Once I had selected the appropriate eye-catching blue color, I determined the external look of the Kiosk. Drawing inspiration from the ocean's waves and the elegant form of oyster shells, I crafted line patterns and ingeniously incorporated an oyster shell shape into the letter 'O' of the logo, thereby establishing an iconic symbol. The interior was playfully finished in a fitting maritime, almost French, atmosphere, with a soft peach color that elegantly contrasts with the exterior.
Today, De Blauwe Kiosk is a luxurious yet accessible venue offering oysters, champagne, and wines, complemented by local and seasonal products such as bisque or Gentse waterzooi in the winter. The Kiosk serves as an extension of the nearby Yalo Hotel, which shares the same owner. Seafood enthusiasts from around the world can now enjoy a delightful glass of
champagne or wine in the renovated Blauwe Kiosk.
champagne or wine in the renovated Blauwe Kiosk.
