One of thegreatest things of continuing with a client is that you mature with him. Thefirst time I designed this logotype I had a different perspective oftypography. I thought that a combination of two types could give harmony to thedesign. This doesn’t apply to every case. Now, I think there are two factors tochoose typography: meaning and purpose. Both factors have a cultural origin.You have to understand your client and audience in order to build a solidbridge between them.