BBC Wellbeing Department
THE MISSION
Create a clear and distinct visual identity for the BBC wellbeing team. The identity must represent the holistic and strategic model: Prevent, Monitor, Support.
THE SOLUTION
The flexible identity allows for targeted communications that support anyone at any stage.
The flexible identity allows for targeted communications that support anyone at any stage.
THE IMPACT
The creative was received really well by internal stakeholders and was the chosen concept route to develop further.
The creative was received really well by internal stakeholders and was the chosen concept route to develop further.