STRATFORD HALL IB SCHOOL PROSPECTUS
2011
2011
PROJECT 16-page booklet with folder pocket in back to carry a business card and staggered inserts.
BRIEF Not necessarily your typical independent school accused of being stuffy and based heavily on tradition, Stratford Hall prides itself in being an urban, creative, and progressive school that adheres strongly to the International Baccalaureate approach to education. As such, I avoided glossy paper, foil embossing, vellum, or other tropes commonly used for private schools' printed materials. Instead, I found a textured uncoated stock that worked as a contrasting backdrop to the smooth, modern lines of the graphics.
A close-up of the heavy, textured stock we used for the folder/cover.
Close up of the inside cover, front and back, added a sense of formality here to balance with the use of fluid lines and overlapping colour throughout the rest of the piece.
The back of the booklet sports a folder pocket to hold important, staggered inserts.
Staggered inserts
