VANCOUVER 2010 OLYMPIC WINTER GAMES
LOOK OF THE GAMES
PROJECT The Look of the Games is the visual identity developed for each Olympic Games. Vancouver 2010's Look of the Games was collaboratively developed by 7 in house designers, including myself, with the support and leadership of a whole team. The brief was a tall order but we tackled it like the once-in-a-lifetime opportunity that it was.
BRIEF #1 Develop a visual identity system that can be applied across thousands of applications including fence fabric, the flower girls' uniforms, supergraphics, vehicle wraps, banners, merchandise, and of course, the hockey puck. Make it reflect our host region, our nation, and the Olympic ideals. Make it fresh, progressive, young, and diverse, like our country, in a way that athletes are proud to compete in front of it, sponsors are inspired to support it, and fans want to wear it.
BRIEF #2 Apply the Look of the Games to all of the mountain and city competition venues, the non-competition venues such as the Olympic Village, the International Broadcast Centre, and the airport, and the urban domaine, including an extensive street banner program. Create a strategy that allows the graphic to really tell its story about who we are as a Games, as a region, and as a nation. Create an environment that inspires athletes to do their best, that brings out the Olympic spirit in all of us, and maximizes opportunities for our brand to appear in both photography and on broadcast.