This branding project involved the creation of an urban lifestyle brand called "Native," targeting young individuals who value their roots and embody a grounded lifestyle. The logo design and tagline reflect the simplicity and hardworking nature of individuals connected to their origins, thriving in the urban environment. Native inspires individuals to embrace their origins, work hard, and maintain their authenticity in the modern urban world.

Key Features:

1. Logo Design: The logo represents a person attached to their roots and living a simple lifestyle. It symbolizes the essence of being grounded, showcasing a connection with nature and authenticity.

2. Tagline: The tagline "Get Dirty Stay Clean" embodies the ethos of a hardworking individual navigating the urban scenario. It captures the idea of maintaining a clean lifestyle while embracing the challenges and hard work required to succeed.

3. Color Scheme: The color palette chosen reflects the earth's terra firma, representing stability, grounding, and a connection to nature. The colors evoke a sense of authenticity and harmony with the urban environment.
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Target Audience: 

The Native brand caters to young individuals living in urban areas who value their roots and appreciate a grounded lifestyle. The brand resonates with those who seek authenticity, simplicity, and a connection with nature amidst the bustling urban environment.