Brief: The task was to create a raffle pack with a Summer theme. The raffle pack was designed to primarily emphasise the prizes and encourage supporters to purchase raffle tickets. Additionally, a secondary call to action was included, urging supporters to make an additional cash donation. The objective was to develop a compelling raffle pack that effectively promoted ticket sales while providing an opportunity for supporters to contribute further through donations.

Role: Design

Outcome: The task was to create a raffle pack that included a C5 envelope, a BRE, a letter centered around the Navigate Service, an A5 flyer, and a raffle ticket book. The main objective of the raffle pack was to highlight the prizes, while incorporating a secondary storytelling element. The design of the pack needed to be bold, vibrant, and aspirational to effectively sell tickets by generating excitement and desire among potential participants.